Assuming your explainer video is ready for use. What you will ask yourself first is where to upload it, maybe on Vimeo or YouTube. As you are here, you are on the right track. In these way, you might see many video hosting platforms. But the only thing there is that YouTub and Vimeo are the best among all others. Now the big question here is: which among them is the best option for your task? In this content, we will explain to you an overview of the benefits and services of these two different platforms. Let us begin.
This Vimeo platform is special because of its artistic idiosyncrasy. Many particular niches that are related to art, movies, design and so on used this Vimeo. Exactly like YouTube, it is one of the well known video hosting platforms out there.
Let’s do a quick review on the essential comparative factors.
Look and feel: With Vimeo, you will be able to customize the look and feel of the player to fulfill your brand guidelines.
Audience: The users of Vimeo are over 200 million people, and they are mainly professionals. So it’s a great option to generally target designers, filmmakers, and artists.
SEO: You should know that the ranking of Vimeo is lower than YouTube. Search engines are important for optimising your videos. You should also know that whenever you post the same video on YouTube and Vimeo, it’s very likely for your video on YouTube to reach your target audience through these search results. When talking about traffic, Vimeo will surely drive viewers to its site and not to yours.
Advertising: Vimeo is clean and has no ads. Its appearance is cool as well. This can be a good point of reference for many users. Apart from this, there is some in-video pop-up ads.
Quality: You can upload videos in 4k to Vimeo. But it’s player won’t automatically adjust to the kind of connection of the user. Some people can be confused with this. They might think that their video explainer isn’t working.
YouTube is said to be the third largest social media platform and the second largest search engine on earth. It usually ranks well on Google, mostly those keywords that have terms such as “video,” it’s also good regarding social sharing which means it’s the best alternative people generally select when sharing videos.
Look and free: You can’t customize the player according to your own brand guidelines. The whole page, the player, and the videos have a standard lo and feel set by the YouTube platform.
Audience: Over a billion people use YouTube. YouTube is great for getting a wide reach. Also, it is used in building brand awareness among prospects and customers.
SEO: Google owns YouTube. So you have to know that videos which are hosted on YouTube will get a very good ranking on Google’s search engine. Mind you; this is not just a coincidence. Like Vimeo, YouTube will only drive traffic to its platform and not to yours.
Advertising: In YouTube, ads are extensive and can be seen as quite intrusive and annoying by some users.
Quality: You can upload in 4k on YouTube like that of Vimeo. The only thing that differs here is that it adapts the viewer experience to the speed connection. In another word, the video will play in low quality if the connection is slow.
Cost: Using YouTube is absolutely free. You just have to need a Google account before you can use it.