Educational Videos2018-10-20T08:43:57+00:00


Build a competitive advantage with educational video marketing techniques. With confidence, nurture prospective customers and give them the best satisfaction they can get adopting educational video technology.

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Educational Video Examples

These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

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An educational video is a video made of unique content, informative, and appealing enough to be share in order to present your organization or company as an expert or topnotch in your chosen field. It’s produced majorly to reveal the expertise in your company. It could be an infographic or animated video to reveal the current unique trends in your company and it could even be a video to reveal to the people how your products are being made. Majorly, the main purpose of an educational video is to reveal the uniqueness of your company and also provide answers to most likely things your audience might like to know about your company.

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We created an explainer video for NLG Health that explained their company in only 50 seconds. More than this, NLG Health used the graphics we created for the video to brand their website. The end result is a video that fits into the website seamlessly and explains their business perfectly.

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The main aim of an educational video is to create awareness and to build trust, Unlike other videos that target selling your products and services, educational videos are meant to sell your company at large as they point the uniqueness of your company. Below are a few reasons why you should produce an educational video:

1. Communicate to people what you have to offer in Seconds

Many people have heard of your company, as a matter of fact, many people have seen your products and have even visited your website but they aren’t sure if they should try them. Some don’t want to try your products because they don’t know the real source in term of materials used; there is no better way to educate them than through an educational video. When they see how your products are being made and the unique features of your company, the majority of your audience will be convinced.

1. Increase Your Online Visibility

When you upload educational videos on your website, there is a high tendency to notice an increase in your online visibility. As mentioned above, the majority of people who have seen your products are curious to know much about them. Uploading a behind the scene video of your products will attract more audience especially lovers of your products and those who are contemplating on your products.
However, the longer your videos keep your website visitor, the more your website will be appreciated by search engines and the more it will rank.

1. Increase Conversion Rates

Your video will convince many people to patronize you and many will ask questions under the comment box. However, the objective of the video will be achieved by the number of viewers and their reaction. This will also help you to determine which of your products are likely to sell fast in coming days.

1. Clarify the Objective of Your Product

One way to make detail clarification of your video is through an educational video, sometimes, text may not be enough to let people understand the main objective of your product but through an educational video, you will be able to educate your audience on what the product can offer them and why the product is better than it likens.

1. Share to the General Public With Ease

Educational videos do not have to be a large file, it always comes in a compressed size and can be shared with the general public or target audience with ease with certainty that it can be downloaded easily. Also, you can share your video through video hosting sites such as YouTube; you can upload your videos and also use keywords to draw interest to them.

Explainer Video Fact…


of people say they’ve watched an explainer video to

learn more about a product or service.

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How To Use Your Explainer Video

There are dozens of different ways you can use an explainer video to help grow your business or educate your


Many people visit your website purposely to see if they can have access to more information about some of your products and services. It only takes them a few seconds to leave your website if they can find something meaningful. Uploading educational videos on your homepage will encourage them to stay a bit longer and may also convert them to be a customer. This implies that educational video on your homepage may turn your website visitor to a potential customer.

Technology has made life so simple such that when you create a social media page, it comes with a link for people to join. Luckily for you, majorities of your page active member would have joined through the link which implies that majority of them shared common objective which is related to your products and services. Sending your video to the page means you are sending it to the expectant which means that the recipients are those that are likely to add value to your products or your customers or intending customers. Also, you can pin your video to become your social media first interface. With this, many people will be able to view it.

Educational videos may be used for advertisement, for instance, there are some TV channels whose major program is to show the behind the scene of different companies production. If your company productions videos are featured in such station program, more people will have a clear understanding of what you are producing and this may also increase the number of the users of your products.

Educational videos can also be used for presentation. Apart from final consumers, there are also investors and distributors that may be interested in your products. Behind the scene of your products, productions can be used as documents to back your presentation while convincing them to invest in your products.

Short educational videos can be forwarded to your target audience through email marketing. Text may be too cumbersome for the receiver but your educational video can pass across the same message text content will do without any stress. It’s a win-win, easy for you, easy for the receiver.

In training new employees, there is no better option than an educational video, they hear what the need to know and also see them. This will aid their adaptation to the company operation and in no distance time, they will complete blend as they can always view the video again and again. Also, from your reception screen, visitors can see a few of the company operations while waiting.

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