Explainer Videos2018-10-20T08:15:55+00:00

We Make Explainer Videos That Create Lightbulb Moments

Explainer videos are a more effective way of introducing your products and services to the general public. While many people are too lazy to read the entire text on your website or landing page, an explainer video can hook your prospect and help them understand your value proposition. Through an explainer video, you can generate more qualified leads that help grow your business.

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Explainer Video Examples

These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

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What is an Explainer Video?

An explainer video is a short animated video that focuses on telling a business brands’ stories in a simple, compelling, engaging and memorable way, by using an attractive visuals couple with a concise language that is appealing and capable enough to capture the attention of the viewer. Explainer videos are perfectly used to communicate what the company offers, how capable the company products and services are; what the customer can benefit from the company and why the company products and service should be chosen over any other products of its kind in a concise manner.

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We created an explainer video for NLG Health that explained their company in only 50 seconds. More than this, NLG Health used the graphics we created for the video to brand their website. The end result is a video that fits into the website seamlessly and explains their business perfectly.

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Why Use An Explainer Video

The aim of every business owner is to get maximum profits but how can this be possible without getting maximum consumers for their products and services? Obviously, this is a dream that cannot come to pass if the right measures are not taken. Explainer videos are capable of enhancing your company marketing strategy in many ways but we’ll like to show you a few of these ways.

1. Communicate to people what you have to offer in Seconds

Most visitors to your website will not like to waste their time scrolling down on your website if they can’t find something appealing about your products within the shortest time. Explainer videos are a perfect way to grab your audience attention and keep them focus on your website. When you explain your business idea in seconds’ video and placed it above the fold in your homepage, it could increase the average visit time by 2 minutes.

1. Increase Your Online Visibility

The longer you are capable of keeping your website visitor, the more you will be appreciated by search engines, the more your website will rank higher and the more people will be able to see what you offer globally through search engines.

1. Increase Conversion Rates

Reports have shown that a high percentage of people is likely to purchase your product after seeing a catchy, appealing and pleasant explainer video. People can see and understand fast what you offer. An explainer video can help you determine which of your products and services are likely to fetch you more money by displaying the number of views and reaction of viewers on each video.

1. Clarify the Objective of Your Product

Not everyone that can speak a language can read text written with such language. Sometimes, text can be tricky based on reader’s interpretation but explainer videos will communicate concisely what you need to know about the information it is passing across and through that, viewers will understand better what your business products and services can offer them and why it will be good for them to choose you over other.

1. Share to the General Public With Ease

An explainer video is one of the easiest ways to get your brand known, aside from your website; there are a lot of video hosting sites where you can send your video to. YouTube is the second largest engine and the third largest social networking site on the web; you can upload your videos and also use keywords to draw interest to them. Most of these video hosting sites have apps which make them accessible on almost every device. Through this, your video can easily go viral.

Explainer Video Fact…

95%

of people say they’ve watched an explainer video to

learn more about a product or service.

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How To Use Your Explainer Video

There are dozens of different ways you can use an explainer video to help grow your business or educate your

audience.

All that’s needed is less than 60 seconds for a visitor to leave your website if your home page information isn’t drawing in and sufficiently unique to get their attention. Generating traffic sufficient enough to draw visitors to your website isn’t an easy task, so what do you gain if they leave without getting the clear picture of your brand? Where text may seem too long for so many people to read, a concise explainer video on your homepage will explain all you have to offer within few seconds and this can make at least 75% of your website visitor a potential client.

With the advance in technology and the competitive digital world, social media has been a great avenue to showcase your brand to many people. Most of these social media offer you the opportunity to manipulate what visitors see about you; for instance, when you pinned post an explainer video that communicates your brand on your Facebook, it automatically makes the video first thing to be seen by your visitors once they visit your page. It does not only trigger their interest to stay longer on your page but also widen their comprehensive understanding of your brand. This feature exists on almost all social media platform.

There is no better way of channeling your advert to target audience than through an explainer video. For instance, you can channel your ads to your target customers based on their locality needs, interest, demographics and many more.
An explainer video is usually short and always comes in a small size that the receiver or viewer can easily download or view without stress. When you channel your ads through a video, you can be sure that about 75% of the viewer will have an interest in what you offer.

First impressions last longer, showing high degree of professionalism at the start of any presentation have a long way to go on how much your audience will be willing to listen to what you have to say. Your video already gives your audience an insight of who you are and what you have to offer so, convincing your audience will require less stress. Also, while your audience attention is shifted towards the video, you have the opportunity to recompose yourself and build your confidence against any threat you might have noticed that can hinder your presentation.

There is no better tool for email marketing than an appealing short explainer video. Email marketing is one of the digital ways of marketing your brand but rather than sending an epistle that the receiver may not have time to read, an explainer video is a greater tool to communicate what you have to offer without wasting the receiver’s time.

An explainer video isn’t just a great tool for external use only; it can be used internally for so many things. For instance, it can lessen the time to be used for an organization meeting. Also, it’s a great tool to communicate the organization norms both staffs and visitors.
When a visitor or client visit your organization while waiting at the reception, they can easily watch some of the norms of the organization on the screen and through that, they can easily understand what and what not to do without anybody explaining to them.

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