If you have been looking for a way to make your conversion rate increase, you will surely have the same answer for this, and that answer is that you should invest in video content. The numbers that are used in justifying that are impressive. Your conversion rate can increase by embedding videos in your page. The addition of video contents will boost the conversion rate by 80%. 64% of customers do purchase a product after watching a video content explaining the details of the product. Even 90% of them say that explanation videos help them in making their purchases.
You may still not be convinced. You assume that those numbers are too good to be true. You may think that there might be some marketing trick behind them, right? Don’t even look at us. We at Zexplainer video, we assure you that videos are capable of providing you those numbers. You won’t just achieve all these by putting videos. Yoh must do more. Before we start telling you what all these are about, you must understand how an increase in conversion rates works. For us to do that, we must take a careful look into the cornerstone of video marketing strategy worth its salt – the explanation video.
Ways of getting leads with an explainer video.
The basis of a business is that the product or service that is being offered exists only because it can solve a certain problem. It may be Food delivery, productivity apps, Uber service and so on. They can all solve certain problems of the audience. So, it is undeniable that the people looking for a solution will want to find the business that offers the solution. Just watch this nice sample of the explanation video.
These types of videos provide a simple, fast and easy explanation on how a product will solve a problem. No too much words article, no complex jargon, no charts but just a 30 – 90 seconds video content that will cover the basics of why audience needs to buy what you offer ahead of all others.
This paragraph entails the things that make an explainer video so important for marketing. Don’t just look at them, let’s check them out
These videos grab the guest’s attention quickly and for a long time.
Colors, movement, and faces usually grab the attention of people that are browsing. Exactly, all of them are included in explainer videos. All these elements bring people to watch those videos. If people watch videos, they do spend much time on your website, making it for them to likely purchase something from you. Kindly watch how great this videos can be.
Videos do decrease the bounce rate
To sell anything on the internet, you have to grab the attention of your guests. And taking a good look on how it’s difficult to get people’s attention these days, you must seize any chance you might get. That’s the main reason why videos are great, they get noticed quickly, and people do concentrate on them.
This will help you to get higher visit time on average, but you can also count it as a reduced bounce rate. You will not want people to visit and leave your site without getting anything. You must make them visit, stay and take a good look of your brand. With the help of videos, you can achieve this