On developing an explainer video, you have to make the video look more attractive and engaging for it to get your audience attention. You have to do this because there are a lot of competitors out there who want to win these audiences over. You also need much time for you to deliver your messages that will place your product and brand well. The question you should be asking yourself now is how many minutes must your explainer have for it not to lose engagement.
Video Content: Getting To Know The Connection Between The Length Of An Explainer Video And Engagement.
You ought to know that the average attention time has decreased to 8.25 seconds. Getting the attention and interest of people is not that easy. So you have to grab their attention by the use of a highly engaging explainer video. If this is so difficult for you to do, you should at least make the audience remember some things about your explainer video.
Assuming we consider that the average attention span is so short, it’s essential that you concentrate on the amount of time your explainer video must have. In fact, numerous reports are referring to the connection between the length of an explainer video and engagement
Is There A Perfect Length For An Explainer Video?
Now having Wistia’e data in mind, you could be assuming that every explainer video must last 2 minutes for it to be the most attractive, engaging and memorable video there will ever be. That’s undoubtedly a wrong assumption. Some factors determine the length of a marketing video. Some of the factors are the kind of content you need to promote, the audience you are targeting, and the entire context.
The worst you can do is to shorten your 8 minutes video to 7 minutes, and that won’t change the fact that it is not engaging. Also, cutting down your 10 minutes video into the standard 2 minutes video could be a mistake. This is because you will surely act deliberately due to some stats, instead of you analyzing your actual needs.
Just imagine a TED talk video being a 2 minutes video. That’s simply useless. Can you record a 10 minutes pitching video? Also useless. What of a 5 minutes advertising video? Absolutely useless as well. You have to remember here that all these depend on the content, who will want to watch your video and in which context.
Factors that will impact the length of your video.
The kind of content.
The video marketing world brings you many possibilities to meet your actual needs: educational videos, cartoonized/ animated marketing videos, behind the scenes, webinar, tutorial, and so on. The length of the video will depend on the type of the video. The reason why it depends on it is obvious. Some videos need more minutes than the others while some can be completed as fast as possible.
The type of audience you are targeting.
This is also an important fact that will impact the length of your video. Who are the people you are targeting? What action do you expect them to take? Ensure that you have answers for all these. Trying to sell a product to your audience is absolutely different from educating them or entertaining them.
The context itself.
This is another key factor in how long your video should be. Analyze the kind of device and platform your audiences will be using to access your video, and which expectations they have. Taking note of social media. YouTube as an example, the perfect time for video on this platform is about 3 minutes. Talking about expectations, you have to understand and meet the needs your audience, and those are the title used, the thumbnail of your video, the platform your video is and so on are all essential factors that will let your audience decide on whether your video is short or long.