You might not have known it for now… but using an animated video for your business will help your brand greatly.
In some few minutes, you will be able to describe to your viewers what your service or product is all about using an animated explainer video. And this will be done entertainingly. They are considered as one of the best resources for your marketing campaigns.
Many people aren’t aware of that power. People have to gain conscience on the great things that an animated marketing video has to offer for them to exploit it. Here we will explain some things that will shed some light to the greatness of animated videos.
Animated videos will surely be watched and shared after, and they are also cheaper.
When talking about getting information online, people prefer watching videos to reading some written text. This has been proven by the number of people that watch a video that is posted online. The people that prefer watching videos to reading blog posts are about 80%.
If you love what you watch, you will surely want to share it. It has been proven already that videos are shared up to 1200% than text and images. A well-made video will spread quickly through word of mouth, with up to 76% of people that are willing to share the videos with their friends and family.
If you can make a good animated video, people will not just watch it, but they will also share it all over their social networks. What I mean is that your audience will turn to enthusiastic marketers for that your brand. Also, you must know that production of animated videos is much cheaper than the production of a live action video.
These videos will leave a mark on your memory, connect and engage your viewers.
These type of videos are to last forever. Maybe not that long, but it’s known that the chances of you remembering a video are much higher than your remembering a written content. The explanation for this is simple: our brains process an image view between 50 and 60000 times faster than that of a paragraph. They also retain the information with more effectiveness than written things that they might have read. The information gained from a 2 minutes video is the equivalence to almost 2 million written words.
These videos have the power to change promotional or marketing material into something that is engaging. In another word, something that will make whoever’s watching into making commitments to any of this action that will benefit your brand. Even if they do not follow your call to action like that, your audience will acquire familiarity to what you propose. They might not purchase your video at that instant, but it will surely make way for more positive scenarios soon.
You just have to build interesting and amazing characters, make good use of your brand’s color and express your story directly towards the needs of your viewers. You can surely achieve this, just by building a custom animated video that will fit in exactly to your audience’s demands. Prospects can only relate to your brand through this way, and they will get close to that your product which will lead to the final decision of making an actual sale.