5 REASONS WHY YOUR VIDEO MUST BE A CARTOON MARKETING VIDEO
You’ve known the advantages that video content offers you? Do you know that animated video content helps in targeting audience more? In this content, we will let you know the reasons why using a cartoon video content is important for marketing.
Getting To Know The Engaging Power Of Animated Characters.
You should know that many marketers like using an animated video for marketing. Animated videos are one out of the most popular explainer video styles. The question now is what makes them so unique? Why do they have huge engaging power that gets the attention of audience? The reasons behind this are:
Animated videos usually make the viewers to feel the same feeling that is being expressed by the animated characters. So, you must have this in mind that using animated characters will bring out strong empathy in your viewers. Your viewers will now have more interest in learning the way the characters solved their problem.
Viewers feel like they were being represented by the animated character when they realize they have nearly the same attitude, behavior, look and so on. This makes your video more engaging and memorable. With this, you are gaining the trust of your audience. They will feel and think that you know their problems and way to solve them.
The Main Reasons Why We Use Animated Video For Marketing.
The essence of this type of videos is the animated characters. The fantastic feature they possess is that they enable you to humanize your brand in a way that no other person can.
By now you should have a better idea of choosing whether to use a cartoon video for marketing or not. Despite all these, you will be able to understand why you must use a cartoon marketing video when you go through the reasons why you should:
Nostalgia: Animated characters have the unique ability to resurface the beautiful memories from our childhood and those memories that are stocked in our hearts. Using cartoon videos, you can convey your business idea through the use of lovable resource. With this, you will be able to make your viewers feel immersed and comfortable with your story. Animated characters usually bring up the positive memories
Customization: To meet your marketing goal, you can customize animated characters. If you can customize the characters well using good designs and characteristics for the characters, you will be able to draw the emotion of your audience closer to the story that you’re telling. The viewers will just feel connected to the story and will feel like the story was specially designed for them.
Flexibility: These type of marketing videos can also be used for B2B and B2C companies. They are a perfect choice for B2B company as they provide them with the human approach they lack. In B2C company, they improve the personal connection with the audience.
Promotion: Animated characters help in promoting your brand. They will make your brand a stand out from others. People love anything animated just like you love watching animated films like Batman, Spiderman and so on when you were a kid. The thing is that the viewers feel connected to this that they will even take their time to share with others. This means you are getting free promotion of your brand.
Versatility: This cartoon animation is a versatile style. You can think of mixing the best of two worlds. You can try to mix a cartoon animation with motion graphics or combine a whiteboard animation with cartoon animation. All these will give you awesome results.