Whiteboard Videos2018-10-19T07:08:34+00:00

We Make Explainer Videos That Create Lightbulb Moments

However incredible a business, product or idea, it counts for nothing if your audience doesn’t understand it. Explainer videos are the ultimate tool to help impart that understanding – creating ‘I get it!’ moments that help grow your business.

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Whiteboard Video Examples

These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

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What is an Explainer Video?

An explainer video is a short, 1-2 minute video which strikes at the very heart of a business, product or idea. It communicates the broad strokes of a topic in a quick, snappy way, concisely communicating the really important key points, and telling the viewer where to go or what to do to find out more. Explainer videos are most commonly used to educate potential customers about a product or service; but they can also be used for educational purposes, to break down and explain complex or lengthy topics. If you struggle to explain what you do, or you’re looking to give your audience a ‘lightbulb’ moment – where something they didn’t understand becomes something they do – then an explainer video could be just the tool you’re looking for.

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We created an explainer video for NLG Health that explained their company in only 50 seconds. More than this, NLG Health used the graphics we created for the video to brand their website. The end result is a video that fits into the website seamlessly and explains their business perfectly.

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Why Use An Explainer Video

In addition to looking awesome and being a blast to create, explainer videos can produce many tangible benefits for your business. Let’s take a look at some…

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

1. Brand Awareness

A homepage explainer video is engaging and shareable, which makes it a perfect device for spreading the word about your brand, product, or service.

Explainer Video Fact…

95%

of people say they’ve watched an explainer video to

learn more about a product or service.

View our “State of Video Marketing 2018” page for more statistics like this

How To Use Your Explainer Video

There are dozens of different ways you can use an explainer video to help grow your business or educate your

audience.

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

Multiple studies have suggested that the average website visit lasts less than a minute, with some of the more alarming estimates claiming it could even be a matter of a few seconds.

You work hard to generate traffic to your website – so it’s clearly a massive missed opportunity if those visitors simply leave without even understanding who you are and what you do.

Equally, though, our research tells us something interesting: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Giving your visitors a ‘play’ button provides your homepage with a clear focal point, and gives you as a marketer the power to control their learning process. It’s a trade off: for the sake of them investing just a minute or so of their time – and with far less effort than it would take to read paragraphs of text – you can communicate all the really important stuff the viewer needs to know about your product or service, and signpost them towards the next step in your process

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